Tesco Ireland

Yorkshire Portrait Photographer Sarah Mason Photography

At the end of May, an exciting email pinged into my inbox, subject - Tesco Ireland. Creative agency Rothco asked us if we'd be interested in working with them on a new print campaign for the supermarket. The emphasis was on those real moments in everyday family life. The love, the connections, the food, even the mundane. The campaign, called Family Makes Us Better, would focus on real families in Ireland and look at what 'family' means to different people. I was excited, as they really liked the way we captured the beauty in the everyday in our family shoots. The mud under fingernails, the cake crumbs around little mouths, tangled hair from the wind.

After we heard we'd be shooting the campaign, things moved quickly! All of a sudden we were on board the Jonathan Swift ferry, blue sea, blue sky, and leaving Holyhead behind. We settled ourselves in Dublin for a few days before the shoot began. We'd both been before, but hadn't fully appreciated what a beautiful city it is.

And then we started our 5 day road-trip around Ireland, meeting lovely families along the way, making new friends, great conversations, and the food, the food!! On our travels, we also experienced the full range of Irish weather.

Here are just a small selection of the photos we took, these are the ones that have been released so far.

Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
SarahMasonPhotography_045.jpgYorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography

The agency sent over a few shots of the photos in situ on billboards, buses and in store. It brought it all to life when we saw these for the first time.

Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography
Yorkshire Portrait Photographer Sarah Mason Photography

It was so good to just be ourselves, and shoot in the style we do. We were curious how the agency had found out about us in the first place, and a couple of weeks ago, I found out how. A lovely photographer called Claire from Unscripted Photography had been approached. She couldn't do the dates, and from following my Instagram account, she recommended us. The power of social media in full force right there. We are so grateful to Claire, and hopefully we are going to meet her in person in the not too distant future to giver her a great big hug!

If you'd like to see the wonderful advert that is running in conjunction with the print campaign, you can see it here....

A couple of our friends have spotted the posters on recent trips to Ireland and sent photos to us. Hopefully, in the not too distant future, we'll be going back over to see the campaign with our own eyes. Always nice to have an excuse to travel to Ireland!

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